Urbana is a cannabis retail brand operating three adult-use dispensaries in San Francisco and Oakland, California. The company positions its stores as cultural destinations, featuring thoughtfully designed interiors and consumption lounges intended for social use. This approach reflects a belief that cannabis retail should extend beyond simple transactions to become an experience.
The company offers a loyalty programme called Belong, which allows customers to earn points on in-store and pickup orders. Urbana regularly hosts events including vendor pop-ups, product launch parties, and educational workshops at its locations.
Urbana's staff training covers product innovations, terpene profiles, cannabinoid research, and consumption trends. The company describes itself as rooted in the Northern California cannabis community since the early days of retail, with team members expected to be passionate about customer education.
